The Team

Three people. Real systems.
No fluff.

We build AI automation that actually works for small and mid-sized businesses. You work directly with the people who design, build, and ship your systems.

How we got here

It started with a conversation about a gap nobody was filling. Deen was studying PPE at SOAS and running his second business when he noticed something: every AI consultancy was selling the same pitch — six-figure contracts, six-month timelines, systems built for enterprises with unlimited budgets. Meanwhile, the businesses that could benefit most from automation — the ones running on spreadsheets, manual follow-ups, and three people doing the work of ten — were being completely ignored.

He called Theo, a computer science student at York who spent most of his time building things that weren't on any syllabus — medical imaging pipelines, retrieval systems, AI agents that could chain together decisions without falling apart. The question was simple: what if we built an AI automation company that treated SMBs the way the big firms treat their enterprise clients? Same quality systems. Fraction of the cost. Deployed in days, not quarters.

That's what became BespokeWorks. Not a SaaS platform. Not a template shop. A team that sits down with a business, figures out where the bottlenecks are, and builds systems that fix them — custom AI agents, automated workflows, chatbots that actually know your business. Then Kris joined from Amazon, bringing the product discipline and delivery rigour to make sure what we build actually lands cleanly for clients.

We're deliberately small. When you work with us, you're talking to the same people who architect, build, and maintain your systems. There's no account manager layer. No handoff to a junior team. That's the point.

We design and deploy AI automation for businesses that don't have time to wait. From quick wins you can ship in a week to fully custom AI systems built from scratch — we handle the technical complexity so you can focus on running your business.

The people behind it

D
Deen Aslam
CEO & Founder
Studies PPE at SOAS, University of London. Serial entrepreneur — BespokeWorks isn't his first company, it's just the one that stuck. Thinks about incentives, unit economics, and how AI creates real value, not just demos.
"Most AI automation companies are selling to people who don't need it. We sell to the ones who do."
LinkedIn
T
Theo Coleman
Partner & Technical Lead
Studies Computer Science at the University of York. Previously interned at Infosys, winning Best Internship Award five consecutive years running. Builds AI systems that work under pressure — from medical diffusion pipelines to benchmark-beating retrieval engines.
"If I can't explain why a system works, it's not ready to ship."
LinkedIn
K
Kristiyan (Kris) Andreev
Operations & Product
Digital Product Manager at Amazon. Brings enterprise product thinking and operational discipline from one of the world's most data-driven companies. Joined BespokeWorks to build something from scratch using Amazon's "customer backwards" methodology.
"Good operations are invisible. If you notice the process, it's broken."
LinkedIn
R&D

The Foundry

We don't just deploy existing tools — we build new ones. The Foundry is BespokeWorks' research arm, led by Theo, where we push what's possible with retrieval, generation, and multi-agent AI systems.

Our flagship result: a training-free RAG system that achieved F1 86.8% on HotpotQA, beating every published benchmark — including graph-based systems from major research labs. Unlike fine-tuned models, it works on any domain without retraining.

The techniques we develop in The Foundry feed directly into client work. When we build a chatbot or knowledge system for your business, it's built on the same architecture we've stress-tested against the hardest public benchmarks.

86.8
F1 on HotpotQA (benchmark-beating)
14
Configurable pipeline steps
3
Tier architecture (Budget to Advanced)
Explore The Foundry →

Let's talk about your business

We'll look at what you're doing, figure out where automation makes sense, and tell you honestly if we can help. No pitch deck. No pressure.

Worked with us? We'd love your feedback.

Your experience helps other businesses make the right decision.

Leave a Review on Trustpilot
100%
Custom Built
Global
Clients Served
Free
AI Analysis
Analysis running