How does AI lead scoring work?

We configure scoring rules based on your ideal customer profile: company size, industry, job title, budget, intent signals, and behavior. The AI applies these automated lead scoring rules to every lead in real-time.

What lead enrichment sources do you use?

We integrate with Clearbit, ZoomInfo, or your preferred provider to enrich leads with company info, employee count, revenue, tech stack, and intent signals. All enrichment happens automatically on every new lead.

Can I customise routing rules?

Yes. Route leads by territory, industry, deal size, product interest, or any custom criteria. You define the rules, the AI applies lead routing automation instantly.

Does it integrate with our existing CRM?

Yes. Full CRM lead management integration with Salesforce, HubSpot, Pipedrive, Zoho, and any CRM with an API. Scored leads sync automatically with full enrichment data attached.

How fast do leads get scored and routed?

Real-time. Hot leads are scored, enriched, and routed to the right sales rep within seconds of form submission. No delays, no manual processing.

Can I see why a lead received a particular score?

Yes. Every lead includes a full scoring breakdown showing which criteria were met, the enrichment data used, and why it was routed to a specific rep. Complete transparency into every AI decision.

Quick Wins From £109/mo

AI Lead Qualifier.

Sends sales the leads ready to buy. Nurtures the rest.

Book a strategy call Run the analyser

Example flow

How a typical interaction plays out.

Two illustrative scenes, what the AI would receive, what it would do next. Not pulled from live data.

Illustrative
Example flow

Tue 11:34 Hot · routed to sales

Input

Form submission · jane@logistics-firm.co.uk · "Need to automate driver dispatch"

Action taken

Enriched · COO at 220-person logistics co · Series B funded
Score: 87 / 100 · matches ICP exactly
Routed to Marcus in Slack · 12 seconds after submit
CRM record created · meeting request drafted

Thu 16:02 Warm · nurture started

Input

Form submission · student@uni.edu · "Researching AI tools"

Action taken

Enriched · student profile · no buying authority
Score: 22 / 100
Routed to long-form drip sequence
Sales notification skipped · re-evaluated in 90 days

How it works

Kickoff to live, in 4 steps.

Define ideal

Workshop to capture your ideal-customer profile, deal size triggers, and disqualifiers. Half a day.

Wire form + CRM

Form submissions stream into the scorer. Enrichment fires (firmographics, tech stack, news). Output writes to your CRM.

Routing rules

Hot leads ping sales in Slack within 30 seconds. Warm leads enter nurture. Cold leads get the long-form drip.

Calibrate

Monthly review of conversion vs. score. Threshold tuned to balance volume vs. quality.

Where it shows up

How AI Lead Qualifier earns its place.

Four real scenarios drawn from how clients use AI Lead Qualifier day to day, plus the full list of what's in the box to make them work.

Scene 01
B2B SaaS demo requests

Score by company size, role seniority, tech stack signals. Hot demos to sales same minute.
Scene 02
Service business inquiries

Project scope + budget signals + region routing. Sales only sees the right ones.
Scene 03
Enterprise vs. self-serve

Auto-route enterprise to a rep, self-serve to checkout. Different journeys.
Scene 04
Recovering ghost leads

No-shows after 7 days re-enter nurture. Often re-engage 2–3 months later.

What's in the box

Multi-source scoring Form fields + email domain + LinkedIn + Crunchbase + public news. One score 0–100.
Real-time routing Hot leads in Slack/Teams within 30 seconds of submission.
CRM enrichment Every lead arrives in HubSpot/Salesforce with score + reasoning + suggested next step.
Nurture sequences 3-track drip (hot/warm/cold) authored once, sent automatically.
Disqualification rules Spam, students, competitors, out-of-region, silently filtered or held for human review.
Performance dashboard Score-to-conversion correlation, top reasons leads converted, lead quality trend.

Talk to us

Plugs into

HubSpot
Salesforce
Pipedrive
Slack
Microsoft Teams
Mailchimp
ActiveCampaign
Webflow forms
WordPress forms
Typeform
HubSpot
Salesforce
Pipedrive
Slack
Microsoft Teams
Mailchimp
ActiveCampaign
Webflow forms
WordPress forms
Typeform

Pricing

From £109/mo

/month

Indicative pricing, your actual quote depends on volume, integrations, and business size. Book a call and we'll put together the right package for you. No multi-year lock-in. Cancel any time.

ICP workshop + scoring model setup
Up to 2,000 leads/month
CRM + enrichment APIs
Monthly calibration review
Cancel any time

FAQ

AI Lead Qualifier, answered.

How accurate is the scoring?

After two months of calibration on your data, hot-lead conversion typically tracks 3–5× warm. We review monthly and tune to your sales team's feedback.

Will sales trust the score?

Every score comes with the reasoning ("CTO at 200-person SaaS, downloaded pricing twice, hiring engineers"). Sales sees the why.

What if our ICP changes?

We re-train on the new patterns. Takes 2–3 weeks of new data to re-calibrate.

Does this replace BDRs?

No, it augments them. BDRs spend their time on the leads worth a call instead of triaging.

Privacy / GDPR concerns?

Enrichment uses public-domain data only. Nothing scraped from gated sources. Lead consent recorded at form-fill.

How fast to live?

ICP workshop week 1. Wiring + setup week 2. Live by end of week 2.

Ready to deploy AI Lead Qualifier?

Run the free analyser first, five minutes, no signup. Or jump straight to a strategy call if you already know what you need.

Run the analyser Book a strategy call

AI Lead Qualifier.

How a typical interaction plays out.

Kickoff to live, in 4 steps.

Define ideal

Wire form + CRM

Routing rules

Calibrate

B2B SaaS demo requests

Service business inquiries

Enterprise vs. self-serve

Recovering ghost leads

From £109/mo

AI Lead Qualifier, answered.

Ready to deploy AI Lead Qualifier?

Worked with us? We'd love your feedback.