Quick Wins From £109/mo

AI Lead Qualifier.

Sends sales the leads ready to buy. Nurtures the rest.

Example flow

How a typical interaction plays out.

Two illustrative scenes, what the AI would receive, what it would do next. Not pulled from live data.

Tue 11:34 Hot · routed to sales

Input

Form submission · jane@logistics-firm.co.uk · "Need to automate driver dispatch"

Action taken

  • Enriched · COO at 220-person logistics co · Series B funded
  • Score: 87 / 100 · matches ICP exactly
  • Routed to Marcus in Slack · 12 seconds after submit
  • CRM record created · meeting request drafted
Thu 16:02 Warm · nurture started

Input

Form submission · student@uni.edu · "Researching AI tools"

Action taken

  • Enriched · student profile · no buying authority
  • Score: 22 / 100
  • Routed to long-form drip sequence
  • Sales notification skipped · re-evaluated in 90 days

How it works

Kickoff to live, in 4 steps.

Define ideal

Workshop to capture your ideal-customer profile, deal size triggers, and disqualifiers. Half a day.

Wire form + CRM

Form submissions stream into the scorer. Enrichment fires (firmographics, tech stack, news). Output writes to your CRM.

Routing rules

Hot leads ping sales in Slack within 30 seconds. Warm leads enter nurture. Cold leads get the long-form drip.

Calibrate

Monthly review of conversion vs. score. Threshold tuned to balance volume vs. quality.

Where it shows up

How AI Lead Qualifier earns its place.

Four real scenarios drawn from how clients use AI Lead Qualifier day to day, plus the full list of what's in the box to make them work.

  • Scene 01

    B2B SaaS demo requests

    Score by company size, role seniority, tech stack signals. Hot demos to sales same minute.

  • Scene 02

    Service business inquiries

    Project scope + budget signals + region routing. Sales only sees the right ones.

  • Scene 03

    Enterprise vs. self-serve

    Auto-route enterprise to a rep, self-serve to checkout. Different journeys.

  • Scene 04

    Recovering ghost leads

    No-shows after 7 days re-enter nurture. Often re-engage 2–3 months later.

What's in the box

  • Multi-source scoring Form fields + email domain + LinkedIn + Crunchbase + public news. One score 0–100.
  • Real-time routing Hot leads in Slack/Teams within 30 seconds of submission.
  • CRM enrichment Every lead arrives in HubSpot/Salesforce with score + reasoning + suggested next step.
  • Nurture sequences 3-track drip (hot/warm/cold) authored once, sent automatically.
  • Disqualification rules Spam, students, competitors, out-of-region, silently filtered or held for human review.
  • Performance dashboard Score-to-conversion correlation, top reasons leads converted, lead quality trend.

Plugs into

  • HubSpot
  • Salesforce
  • Pipedrive
  • Slack
  • Microsoft Teams
  • Mailchimp
  • ActiveCampaign
  • Webflow forms
  • WordPress forms
  • Typeform

Pricing

From £109/mo

/month

Indicative pricing, your actual quote depends on volume, integrations, and business size. Book a call and we'll put together the right package for you. No multi-year lock-in. Cancel any time.

  • ICP workshop + scoring model setup
  • Up to 2,000 leads/month
  • CRM + enrichment APIs
  • Monthly calibration review
  • Cancel any time

FAQ

AI Lead Qualifier, answered.

How accurate is the scoring?

After two months of calibration on your data, hot-lead conversion typically tracks 3–5× warm. We review monthly and tune to your sales team's feedback.

Will sales trust the score?

Every score comes with the reasoning ("CTO at 200-person SaaS, downloaded pricing twice, hiring engineers"). Sales sees the why.

What if our ICP changes?

We re-train on the new patterns. Takes 2–3 weeks of new data to re-calibrate.

Does this replace BDRs?

No, it augments them. BDRs spend their time on the leads worth a call instead of triaging.

Privacy / GDPR concerns?

Enrichment uses public-domain data only. Nothing scraped from gated sources. Lead consent recorded at form-fill.

How fast to live?

ICP workshop week 1. Wiring + setup week 2. Live by end of week 2.

Ready to deploy AI Lead Qualifier?

Run the free analyser first, five minutes, no signup. Or jump straight to a strategy call if you already know what you need.


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