How much does a business analysis cost in the UK?

A full business analysis covering website audit, market research, technology detection, customer journey mapping, digital maturity scoring, and a prioritised automation roadmap typically takes a human consultant between 4 and 9 hours of focused work. At UK independent consultant rates of 100 to 250 GBP per hour, that translates to roughly 400 to 2,250 GBP per business. Big Four consulting firms charge significantly more, often 400 to 1,000 GBP per hour.

What goes into the cost calculation?

The calculator breaks the analysis into six stages: page-by-page reading and note-taking, external company research, technology stack identification, customer journey mapping, digital maturity scoring, and roadmap generation. Each stage has a base time that scales with site complexity, then a multiplier is applied for industry regulation and analysis depth.

Is the formula accurate?

The per-stage time estimates are based on running the workflow manually before automating it. They are deliberately conservative and assume an experienced analyst working efficiently. Real engagements often run longer due to client meetings, scope changes, and revisions. The hourly rate range comes from public UK consultant rate data published by Glassdoor, Payscale, and IPSE.

Is there a free alternative to hiring a consultant for this?

Yes. The BespokeWorks Free AI Business Analyzer at bespokeworks.ai/instant-analysis runs the same six-stage analysis automatically in roughly five minutes. It is free, requires no signup, and produces a personalised three-phase AI automation roadmap as the output. It does not replace a senior strategy conversation, but it removes the mechanical reading-and-research portion of the work entirely.

Free tool

Business analysis cost calculator

What would a full business analysis actually cost if you hired a human consultant? Adjust the inputs and find out, transparent formula, published UK rates.

Inputs

Site size (approximate page count)

Or set exact page count

Industry

Analysis depth

Consultant tier

How often

Currency

Custom hourly rate (optional)

Estimated cost

£931

Per analysis

5.3

Hours of focused work

£175/hr

Effective rate used

Time breakdown by stage

If recurring

£931 / year

vs £0 with the free AI Business Analyzer

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