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Who we are
BespokeWorks AI Limited (“BespokeWorks”) is registered in England and Wales, company number 14553823, with its registered office at Unit 9, Magreal Industrial Estate, Freeth Street, Birmingham, B16 0QZ. It is registered with the UK data protection regulator, the ICO, under registration ZB947426. BespokeWorks is the controller of the personal information described in this notice.
What we collect and why
When you use the contact, free demo, careers or support programme forms we collect the details you give us: your name, email address, organisation or current role, region if provided, the subject you select and your message. Charity applications also include your explanation of the charitable purpose, a charity number or public website if you provide one, and your confirmation of charitable use. Young founder applications include your confirmation that you are under 25 and your preferred support arrangement. We do not ask for your date of birth or identity documents in these forms. We also record which form and page you used, when you submitted it, and our follow-up status and notes. Submissions are stored in an access-controlled enquiry database for authorised BespokeWorks personnel to handle.
We use contact and demo details to respond, prepare the discussion or demo you requested, and keep a record of the correspondence. Our lawful basis is our legitimate interest in responding to business enquiries and considering possible work. We use support programme details to review eligibility, understand the proposed project and discuss an appropriate arrangement, based on our legitimate interest in providing charitable and young founder support. If you personally ask us to take steps towards a contract, those steps may also be a lawful basis. We use careers details to consider your introduction and contact you about opportunities, based on our legitimate interest in recruiting.
Our forms do not upload files. Describe the project or workflow in the message and we can arrange a secure way to receive supporting material if needed. Please do not include sensitive personal information, charity beneficiary details or confidential documents in an application. To protect the forms against abuse, we temporarily store keyed fingerprints of the sender's IP and email address for rate limiting, based on our legitimate interest in keeping the service secure. The raw IP address is not stored in the enquiry database.
The concept demonstrations and AI Studio run in your browser with sample information. Anything you type into them stays on your device unless you choose to send it to us through a form. The Route Control demonstration loads street map tiles from the OpenStreetMap Foundation, which receives your IP address and this website’s address in order to deliver them.
How long we keep it
Direct website enquiry records in our database are scheduled to expire 365 days after submission, and rate-limit fingerprints after one day. Email notifications and replies in Microsoft 365 are separate copies: we retain them while needed to respond, manage any resulting relationship and meet legal obligations. The database expiry does not automatically delete mailbox copies. Careers introductions are considered for up to twelve months unless you ask us to delete them sooner, subject to any legal requirement.
Who we share it with
We do not sell personal information. Google Cloud hosts this website and processes direct form submissions through Cloud Run and Firestore on our behalf. Resend sends a notification to info@bespokeworks.ai, which we receive through Microsoft 365. These providers process information for us to operate the site, deliver enquiries and respond to them.
Some processing may take place outside the United Kingdom, including Resend's email-delivery processing in the United States. Where UK transfer restrictions apply, we rely on the providers' applicable data-processing terms and contractual transfer safeguards, including UK addenda to standard contractual clauses where relevant. Contact us at info@bespokeworks.ai for details of the safeguards relevant to your information.
Your rights
You can ask to see the personal information we hold about you, correct it, have it deleted or restrict how we use it where those rights apply. You may also ask to receive it in a portable format where that right applies. Contact us at the address below; we normally respond within one month. If you are not satisfied with our response you can complain to the UK data protection regulator at ico.org.uk.
Your right to object
You can object at any time to our use of your personal information where we rely on legitimate interests, including for business enquiries, support programme applications, recruitment and form security. Tell us at info@bespokeworks.ai and we will consider your request under the data-protection rules.
Cookies and analytics
With your consent, this website uses Google Analytics 4 to understand which pages and demos are useful and whether an enquiry is successfully submitted. Consent is our lawful basis for this analytics processing. Its tag is not loaded and analytics events are not sent before you allow analytics. Google Analytics sets first-party cookies such as _ga and _ga_ followed by an identifier, which can last up to two years. Google may infer an approximate city, region and country from your IP address before discarding the address; we do not request your device's precise location. We do not use advertising or marketing cookies.
Your choice is stored in a first-party cookie called bw_consent for up to 12 months. You can change it at any time with the Cookie settings link at the bottom of every page. If you withdraw consent, analytics stops and we remove the analytics cookies this website can reach. Some concept demos use session storage to remember a selected view, and AI Studio can carry text you choose to the free demo form within your browser session; that storage is not sent to us unless you submit the form.
Google processes analytics information on our behalf and may process it outside the United Kingdom under the safeguards described in its terms.
Contact
Questions about this notice or your information: info@bespokeworks.ai. This notice was last reviewed on 1 October 2026.